Have you ever checked into your deluxe room with an ocean view, only to find a small room with a window you have to put your head out and turn 90 degrees to see the water?
Have you ever called to get the free 30-day trial, and found you have to give your credit card number and call back within 30 days to cancel or you'll be charged for 11 additional months?
And if you voice a concern you'll probably be told that technically each statement was true.
But using technicalities isn't a way to lead a business, a family, a life. Technicalities are usually just lies. Lies used to lure us in, to justify a price, or to take the easy way.
They've been around for years and in our current economic environment, we'll probably see more. Why?
Because technically, they work. Sure--they're just short term solutions to grab revenue, grab market share, grab whatever they can get.
And they keep coming up with new ones because we keep buying. Otherwise they'd stop.
But if you tell the truth, then you won't fall for the lies of others.
But if you get sucked in, then you're probably telling yourself something.
What goes around, comes around.
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