A logo tells a story. Good one's are unique, credible, consistent, and offer a benefit I care about.
If I saw this logo, from a distance, I'd know who it was even if I couldn't read the words.
The use of a comment box in place of an apostrophe -- brilliant. The font isn't remarkable in and of itself, but it's so simple that it makes me feel that Angie's List is too. So it is remark-able. It's worth spreading.
Unique? Nothing like it.
Credible? Yes. A list of service providers with honest comments from customers.
Consistent? Always.
Benefit to me? Yes, if I need a plumber, an electrician, or a dentist I can count on the list of reviews from others like me.
And in my subconscious, it's all directed toward me. It's not about them.
All of that -- in two words.
And Angie helps make it all come together. She appears to be honest, caring, and one heck of a good businesswoman.
What story does your logo tell? Because no matter what it looks like, it does tell a story. The question is -- does it tell the story your potential customers want to hear and see?
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Helpful? Insightful? Worth spreading? Hope so. Please share this -- it'll make you feel good :-)
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