Logo Storytelling

A logo tells a story.  Good one's are unique, credible, consistent, and offer a benefit I care about.

If I saw this logo, from a distance, I'd know who it was even if I couldn't read the words.

The use of a comment box in place of an apostrophe -- brilliant.  The font isn't remarkable in and of itself, but it's so simple that it makes me feel that Angie's List is too.  So it is remark-able.  It's worth spreading.

Unique?  Nothing like it.
Credible?  Yes.  A list of service providers with honest comments from customers.
Consistent?  Always.
Benefit to me?  Yes, if I need a plumber, an electrician, or a dentist I can count on the list of reviews from others like me.

And in my subconscious, it's all directed toward me.  It's not about them.

All of that -- in two words.

And Angie helps make it all come together.  She appears to be honest, caring, and one heck of a good businesswoman.

What story does your logo tell?  Because no matter what it looks like, it does tell a story.  The question is -- does it tell the story your potential customers want to hear and see?
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Helpful?  Insightful?  Worth spreading?  Hope so.  Please share this -- it'll make you feel good :-)



 

Customer Service

Ever heard someone say, "Our company believes in customer service"?

Everyone believes in "customer service".

The problem is that a lot of companies believe in Really Bad Customer Service.

What do you, what does your company, believe in?

What if you believed in Remarkable Customer Service?

What would it look like? What would it feel like? What would your customers say about it? Would they spread the word? Why/How/When/Where/To whom?

And who are your customers? There are the obvious ones--but there are also your peers, your employees, your vendors, your competition. How do you treat them? What do you want them to say about you?

Every interaction with a customer is an opportunity.

Your brand is defined by your customers. They own it, not you.

Do something remarkable today for a customer or for all of your customers. And then just let it go. It'll spread.

Say it forward?

Hi. Welcome to my first blog post.

Say it forward? Yep. This blog is about telling stories. Stories about you. Stories about your company. Stories about your product or service. Stories worth sharing.

If your story is remark-able, your audience will spread it. It's that simple.

You can tell the truth or you can lie. You can do it for others or you can do it for yourself. You can be transparent or you can hide. You can do it out of passion or you can do it out of obligation. Your choice.

But if you tell the truth, passionately and transparently, for the betterment of others, remarkable things will happen.

You can't fake it. Oh, you can try. And for a while you might succeed. But then karma gets in the way. Always has, always will.

So tell the truth. And do your best. And admit when you're wrong.

Your customers will thank you. They'll spread the word. They'll, "Say It Forward".