Thursday, November 5, 2009
Most of the time, when we tell a story we say, "It's like when 'you' wake up in the middle of the night and 'you' can't sleep..." But we're talking about 'me', 'I'.
So I'm working consciously on saying, "It's like when 'I' wake up at night and 'I' can't sleep..."
It's very powerful to take full responsibility for my actions, my thoughts and all of my words.
Still working on eliminating, "...like..."
But hey...I used to live in California!
Wednesday, November 4, 2009
It's slower than I'd like. Takes a long time to boot up.
Microsoft knows they blew it.
So what if they offered me, and any Vista user, a really big discount for Windows 7? "Hey Gregory, we messed up. But we want you as a customer for life. Get 7 now and we'll let you have it for $7.77."
I'd take it...and tell everyone about it...and I'd stop visiting the Apple store. At least for a while.
They'd get million$ of PR, and send a message that they care, that they get it, that I exist to them.
But they don't.
to the Apple store.
Wednesday, June 10, 2009
Think there will be a second date?
Rewind the tape...
First date. You ask questions. You listen. You care. You answer every question honestly. Your intent is not to impress, but to learn, to share, to connect.
Several things discussed peak interest for both of you. You say you'd like to learn more next time. Second date is inevitable, then third, then fourth...pretty soon commitment follows.
Stop selling to your customers and start dating them. Authentically, passionately, honestly.
Wednesday, February 18, 2009
Thursday, January 29, 2009
But some people do. Some companies too.
I think integrity has more to do with how your treat others, and yourself, than it has to do with the rates you charge for your services.
Last week I received an email from The Breakers in Palm Beach, FL. Stayed there a few times on business trips. The email was offering up to $200 per day in resort credits for food, spa, golf, etc.
Here's the story they're telling:
-They have vacant rooms.
-They want to fill those rooms.
-When you use the resort credit it goes toward stuff that doesn’t cost them $200 to produce.
-You must pay full rack rates to get the credit.
-So you bite.
-Your total cost is less than the last time you stayed there.
-They make a little less on you but a lot more than leaving that room vacant.
-But it’s The Breakers so you know it won’t be available when the place is full.
They get full room rate. You spend less. They fill a room that would most likely go unsold. When you're there, they treat you with respect and super serve you. You have a great time.
Did they lose integrity? Not at all. Probably picked up some positive word of mouth.
And they're keeping people employed.
So, if you make pricing decisions, here are some suggestions:
-Don’t let rooms go unsold.
-Add some stuff to packages that work for your client but don’t cost you as much.
-You’ll be able to remove the stuff when your inventory tightens up—promise.
-If you’re worried about what “everyone” in your industry or market will say, buy some earplugs. (Who is “everyone” anyway?)
And remember, integrity comes from within.
No one can take it from you—without your permission.
Thursday, January 15, 2009
Close your eyes (okay...after you read this).
Be still for a few moments.
Ask yourself, "Do I have enough?"
Remain calm and still for a few more moments.
Then ask yourself, "Has there ever been a time in my life when I didn't have enough?"
A few more seconds of quiet.
Open your eyes.
Now call somebody who's looking for a job or going through a tough time.
Because you have enough to give a little.