Customer Service

Ever heard someone say, "Our company believes in customer service"?

Everyone believes in "customer service".

The problem is that a lot of companies believe in Really Bad Customer Service.

What do you, what does your company, believe in?

What if you believed in Remarkable Customer Service?

What would it look like? What would it feel like? What would your customers say about it? Would they spread the word? Why/How/When/Where/To whom?

And who are your customers? There are the obvious ones--but there are also your peers, your employees, your vendors, your competition. How do you treat them? What do you want them to say about you?

Every interaction with a customer is an opportunity.

Your brand is defined by your customers. They own it, not you.

Do something remarkable today for a customer or for all of your customers. And then just let it go. It'll spread.